Greetings from North Carolina
The NC Watermelon Queen Breanna Williams has been busy traveling
across NC this watermelon season. Her travels have taken her from the
mountains to the coast and many stops in between.
A popular promotion for Breanna this summer was the “Watermelon Day”
events at the NC Department of Agriculture Farmers Markets. Nick Augus-tini, Marketing Specialist with NCDA helped us sample lots of watermelon
at the market stops in Charlotte, Asheville, Greensboro and Raleigh. A
highlight at the Western NC Farmers Market was the watermelon eating
contest. Kids of all ages competed for the title of watermelon eating champion and Breanna had lots of fun cheering on the contestants. The State
Farmers Market in Raleigh hosted the biggest watermelon contest. Huge
watermelons were brought in from all across the state for the competition.
Hundreds of spectators were on hand to help guess the weights. Breanna
had the privilege of assisting with the weighing and awarding of prizes.
NC Watermelon Festivals are a big part of watermelon season in NC. The
Fair Bluff event was Breanna’s first festival and she had a great time sharing the watermelon message with attendees. A special thank you to Mr.
Joe Jones for driving Queen Breanna, in the parade, in his 1972 Cadillac
convertible. The weather at the watermelon festival in Murfreesboro was a
little rainy. But the rain did not dampen the enthusiasm of the crowd and
their love for watermelon.
Mr. and Mrs. Percy Bunch
hosted the queen and had a
wonderful parade float for
her. Queen Breanna also
emceed the “Little Miss
Watermelon” pageant and
helped with the watermelon
eating and seed spitting
contest. The Winterville
Watermelon Festival gave
Breanna the opportunity to
meet lots of consumers and share the
watermelon message. Our 2013 NC
Watermelon Queen Allyson Brake
assisted the Mar-Del Queen
Shelby Hurley and Josh
Rowe at the Carytown
Watermelon Festival in
Retail promotions were
also an important part of
Queen Breanna’s summer.
Several eastern NC Food
Lion stores hosted special
promotions to benefit the
Hope for the Warriors
program and our queen
was invited to assist in
the events. These in-store
Breanna to help raise
money for a great cause
and promote watermelons
too many shoppers.
Queen Breanna really
enjoyed learning about the
productions side of growing,
packing and shipping watermelons from Mr. Rodney
Jackson and Mr. Matt Solana
at Jackson Farming Company
in Autryville, NC. Lots more
events to come.
Until next time….
Queen Breanna shares watermelon with Food Lion customers
Watermelon winners with Breanna at the Western NC Farmers
Market “Watermelon Day”
“Watermelon Day” at the Charlotte Farmers Market
Food Lion, Holden Beach, watermelon promotion
News 14 Carolina interviewing Breanna during “Watermelon
Day” at the Piedmont Triad Farmers Market
Queen Breanna congratulates the watermelon eating contest
winners at the Murfreesboro Festival
NC Watermelon Festival in Murfreesboro, NC. Watermelon
queen float for parade.
Little Miss Watermelon and Queen Breanna at the
Murfreesboro Watermelon Festival
Queen Breanna, Joe Jones and Chandler Worley sampling
watermelons during the Fair Bluff festival
Queen Breanna congratulates the winners of the “Little
Farmer” contest at the Murfreesboro Festival.
Sunset Beach Food Lion “Hope for the Warriors” promotion Queen Breanna enjoyed spending time in Fair Bluff, NC
during the NC Watermelon Festival
Queen Breanna enjoying Food Lion in store watermelon
Mrs. Frances Bunch and Breanna slice watermelon
during the festival.
Emerald Isle Food Lion promotion
Western NC Farmers Market staff getting ready for
WFMY-The Good Morning Show in Greensboro, NC hosted
Queen Breanna for a live on-air interview to
promote NC watermelons.
Watermelons are everywhere during the Winterville Festival.
Breanna enjoys a fun watermelon thirst-quencher on
the hot day.
stickers and smiles
with attendees at
Queen Allyson, Josh Rowe and Mar-Del Queen Shelby Hurley
enjoy the Carytown Watermelon Festival in Richmond, VA.
Thanks to Mr. and Mrs. Rodney Jackson and their family for
welcoming Breanna and giving her a tour of Jackson Farming
Company in Autryville, NC.