North Carolina Report
Watermelon Day celebrations, watermelon festivals,
retail promotions, media interviews and youth education
events have kept Queen Carmen busy promoting watermelons from the North Carolina mountains to the coast
“Watermelon Day” events at the NC Department of
Agriculture Farmers Markets in Charlotte, Asheville,
Greensboro and Raleigh gave Carmen an opportunity to
meet many consumers. Highlights of the events included
watermelon eating and the largest watermelon contest.
Nick Augustini, Marketing Specialist with NCDA helped
us sample “lots” of watermelon at each market. Television appearance is Charlotte, Raleigh and Greensboro
gave the NC watermelon industry and our watermelon
day celebrations some great exposure. Jackson Farming
Co. also hosted a “Watermelon Day” celebration at the
NC General Assembly in Raleigh, NC. State Senator,
House Representatives and staffers enjoyed tasty watermelon and got to meet Queen Carmen. Carmen was even
recognized during the opening session of the NC Senate.
NC Watermelon Festivals are a big part of watermelon
season in NC. The Fair Bluff Festival was lots of fun
with Mr. Joe Jones escorting Queen Carmen in the parade
on his 1972 Cadillac. The 30th Annual Murfreesboro
festival was a true celebration of everything watermelon.
Mr. and Mrs. Percy Bunch hosted the queen and had a
spectacular parade float for her, she emceed the “Little
Miss Watermelon” pageant and assisted with the watermelon eating and seed spitting contest. The Winterville
Watermelon Festival gave Carmen the opportunity to
meet lots of consumers and share the watermelon message. She even got to appear stage with some famous
country music artists. Carmen, Mar-Del Courtney Hastings and Josh Rowe enjoyed promoting watermelons at
the Carytown Watermelon Festival in Richmond, VA.
Retail promotions were a big part of Queen Carmen’s
summer events. NC Food Lion stores hosted special
promotions to benefit the Hope for the Warriors program.
Carmen took part in these events promoting watermelon
and raising money for a great cause. Carmen also did
lots more in-store promotions with Food Lion, BJ’s, Giant and Whole Foods.
Queen Carmen also got to promote the NC watermelon
industry as part of the Mar-Del Queen Tour. Thanks to
the Mar-Del Watermelon Association, Caitlin and Queen
Courtney for a fun filled week promoting watermelons in
Maryland and Delaware.
Carmen really enjoyed learning about the productions
side of growing, packing and shipping watermelons from
James Sharp of Fresh-Pik Produce and Mr. Matt Solana
at Jackson Farming Company in Autryville, NC.
Lots more events to come. Until next time….
Food Lion in-store promotion in Roanoke Rapids, NC
TV appearance on My Carolina Today morning show
promoting watermelon in Raleigh, NC
Queen Carmen on Good Day Charlotte television show
Carmen assisting Food Lion customers with selecting the
Jackson Farming Company tour with Matt Solana
in Autryville, NC
Queen Carmen sharing free watermelon slices with consumers
on the Rehoboth Beach boardwalk in Delaware during the
Mar-Del Queen Tour.
Murfreesboro Watermelon Festival – Watermelon Princess
Free watermelon winner at the Western NC Farmers Market
“Watermelon Day” celebration
Everyone enjoying watermelon at the State Farmers Market in
Raleigh, NC Murfreesboro Watermelon Festival parade with Carmen and
the Watermelon Princess contestants
James Sharp, Fresh-Pik Produce, and Queen Carmen on a
State Queens getting ready for a fun dinner at the Old Mill
Crab House in Delaware. Thanks Mar-Del Queen Courtney
for the lessons on how to enjoy the blue crabs.
NC Department of Agriculture’s “Big Cart” at Food Lion in
Swansboro, NC. Promoting Hope For the Warriors Fund and
Western NC Farmers Market staff with Queen Carmen
Mr. Joe Jones escorting Carmen in the Fair Bluff Watermelon
NC Senator Brent Jackson and Queen Carmen celebrating all
the goodness of NC watermelons at the NC General Assembly
in Raleigh, NC