Welcome Fall! National Queen Emily and I still have many more hot and exciting Summer Watermelon promotions to share with you. It’s certainly been a busy and
successful watermelon promotion filled summer for Emily, and she has enjoyed every
minute of promoting our product!
We thank our sponsors for all these fabulous promotions featured in this edition of
the “Vineline”. Emily has been privileged to have a real variety of events in the promotion of watermelon this year. Our next stop was Dover, Delaware to support Ross
Chastain and his watermelon car. We were joined by Florida Queen Kelli; Georgia
Queen Carla; Mar-Del Queen Courtney for Rehoboth Elementary, Pre K and First
grade and the Little Viking Preschool, for school visits. The kids loved having the girls
in their classrooms. They made the learning fun! We also had a successful retail promotion at Redner’s in Dover. Then we spent the balance of the promotion at the track
cheering on Ross Chastain. The girls and Ross enjoyed media coverage. Go Ross!
Thank you NWPB for sponsoring us to Dover.
Emily was sponsored locally by Hoosier Farms, Kelly and Aaron Tyner for their annual Red Skelton Festival, and Red Skelton parade featuring, Parade of 1,000 clowns.
Thank you Kelly and Aaron! What a festive day!
Our next stop took us around the Calgary Alberta Canada area for fantastic promotions with Freson Brothers in Brooks; Drumheller; and Hanna, Alberta. Each store had
a live radio remote. They had watermelon eating contests, and all had a Watermelon.
There was a festival going on in the parking lot, complete with bouncy castles, games,
assorted watermelon contest. All three Freson’s held fantastic promotions. They might
be a small chain but they do promotion in a big way! They even treated us to a play
in the very small town of Rosebud to see “The Wizard of Oz”. Thanks to Dan Pazder
Produce Merchandiser, and Rachel Gadia, Advertising Coordinator and Freson Bros!
Special thanks to NWPB for sponsoring! We took another day and enjoyed the beautiful Banff National Park and the breathtaking beauty of the Canadian Rockies.
We were soon off to Longo’s in Toronto for their annual Watermelon Eating
Contests and special events. Juliemar Rosado from the Watermelon Board joined us
and helped coordinate the events. What a great job Longo’s does with this promotion,
it was fabulous. The stores are always well prepared and well promoted. Thanks to
Brad Brownsey for all he does and for being our chauffer for the Longo’s Promotions.
Thanks again to NWPB for sponsoring us to this annual event.
In route to the next Emily’s next stop, we met up with our very own Brandi Harrison near Orlando. What a treat to have lunch with Brandi! Then it was off to Patrick
AFB Commissary in Cocoa Beach, Florida. This worked well preceding the Daytona
Race. Geoff Burnette and the store had gone all out for the decorating contest, it was
super busy and a great promotion. Special thanks to Melon 1 for sponsoring us to
Patrick AFB for this fantastic Watermelon promotion.
We were headed on to the Daytona area for the July 4th Race in support of our
very own Ross Chastain. Our first stop a Winn Dixie pre 4th Watermelon promotion.
Promotional Success! We later attended a reception hosted by the Helena group, one
of Ross’s sponsors. Also in attendance, Bob and Betsy Morrissey, Ross and his family
and former FWA Coordinator Tracy Baxter, and her husband John, an executive with
Helena, our event host. Thanks Helena for including us!
Early morning on July 4th we headed to Orlando for the Watermelon 5K Run. Emily, Kelli and Lenze helping out and passing out awards for the kids run. They were
later on stage and helped with watermelon eating contest. What a great morning! We
met up with NWPB’s own Juliemar Rosado at the park. Watermelon ruled!
We were soon off to the track for some NASCAR racing, supporting Ross Chastain
in the Watermelon car. Ross’s number 4 car carried a special memorial tribute to Bob
& Betsy’s Granddaughter, Baby Gabby on the passenger side door panel. This was a
Queen Emily and I were soon off to St. John’s Newfoundland for some exciting
watermelon promotions for Coleman’s. We were hosted by Judy Bennett. Judy does a
fantastic job with the schedule and successful promotions. The first stop was the Bid-goods store, and later we moved the whole promotion, including the watermelons to a
Summer Camp at the local Recreation Department. We experienced great promotions
in Clarenville the following day. Upon arrival into the parking lot, 120 kids, and the
store manager had formed a small welcoming parade for Emily! We held the largest
Watermelon eating contest ever held in Newfoundland. It was an awesome event!
The following days took us to the Mt. Pearl store with great media coverage and the
Colemans Merrymeeting Road where the produce manager was a retired chef, creating
delicious recipes for the customers. He did a beautiful job decorating for the occasion.
Emily enjoyed a whale watching and puffin tour complete with beautiful scenery!
Emily toured Cape Spear, the most north, easterly tip of North America. It was an
incredible trip for Emily in beautiful Newfoundland. Thank you Judy for your gracious
hospitality and NWPB to sponsoring us to St John’s Newfoundland for Coleman’s.
Emily was once again sponsored by Hoosier Farms to the Knox County Fair. Thank
you Kelly Tyner for your support. Emily enjoyed promoting watermelon locally at an
annual event close to her heart. Thanks!
Our next stop was Indianapolis for some retail promotions in the beautiful new
Kroger in the Carmel area and to support Ross Chastain and the watermelon car at the
track! Emily and Lindsey enjoyed working together at Kroger. We even had Maggie
Bailey join us for dinner. Maggie was my 2009 National Queen. What a treat!
Saturday was spent at the track, passing out samples in the pit area, supporting
Ross. He does such an amazing job with the media and for watermelon! Thank you
Ross for all you do, and thanks to NWPB for sponsoring us to the Xfinity NASCAR race.
Until Next Time, Eat More Watermelon!
Eleanor Bullock; NWA Promotion Coordinator
Greetings from the Alabama Association!
The 32nd annual Alabama Watermelon Association
Convention was held in February at the Beau Rivage
Resort in Biloxi, Mississippi. The convention was full
of fun, excitement, and even karaoke! This year was a
great success and a special thank you to all the sponsors:
Allen Lund Company, Billy Smith’s Watermelons, Inc.,
Clifton Seed Company, Genecco Produce, International
Paper, LTF Greenhouses, McMelon, Inc, Morgan Wood
Products, National Watermelon Association, National
Watermelon Promotion Board, RockTenn, Sakata Seed,
Sunny Fresh, Valdosta Plant Company, and Williams
Manis Produce Marketing. Thank you all for making
our convention not only possible, but a great success.
There are a few more people who received awards
for their hard work, generosity, and support. Mr. Terry
Jones, Southern Quality Shippers received the King
Buyer Award and Mr. Rantz Smith, Smith Farms of Bell,
Inc received the King Donor Award. Ray Gilliland of
Ray Gilliland Melons received the Lifetime Achievement Award. Mrs. Corliss Smith of Billy Smith’s Watermelons received the Jan Ware Award. Mr. Jay Jones
of Sakata Seed received the Outstanding Service Award.
Thank you all for your dedication the association, it is
One last farewell to the 2011 Alabama Watermelon
Queen, Miss Ann-Marie Urrutia. A special thank you
for all your hard work and dedication, over the past year.
You have represented the Alabama Association with
great pride and elegance! Ann-Marie has been an outstanding representative for our association. In addition,
thank you to all that helped make her year so special.
We had four outstanding young women compet-ing for the 2012 Alabama Watermelon Queen position.
Miss Meghan Patterson of Thorsby, sponsored by Sunny
Fresh, Miss Leah Knight of Berry sponsored by McMelon, Miss Amber Nolin of Enterprise, sponsored by
Billy Smith’s Watermelons, and Miss Jaime Minor of
Muscle Shoals, sponsored by Gulf Seed. Congratulations to Miss Amber Nolin on your new role as the 2012
Alabama Watermelon Queen. Miss Amber is the 20
year old daughter of Greg and Renea Nolin. She lives
in Enterprise and attends Enterprise Sate Community
Amber and I are both very excited to get this year
started. We will be attending the Florida Watermelon
Convention on March 23rd-25th in Tampa, FL. Following that Amber will attend the Queen Training hosted
by the National Watermelon Promotion Board, visit
elementary schools, attend watermelon festivals, and
complete a farm tour. Amber is eager to start her year
learning about and promoting watermelons.
Newly crowned Queen Amber with her sponsor, Mr. Billy and
Mrs. Corliss Smith.
Queen Amber with Mr. Kelley and Mrs. Jean Marinaro
An amazing group of “has beens!”
Queen Kimberly, Queen Whitney, Queen Amber, Queen Ann-
Marie, and Queen Katelyn
2nd runner up, Leah Knight, Queen Amber, and 1st runner up
Queen Ann-Marie receiving her beautiful watermelon jewelry
from the AWA board.
Contestants ready for opening number.
Contestants getting tips on the seed spit competition from Mr.
Visiting Queens, contestants, board members and special guest
after the auction at the AWA convention.
All the beautiful contestants ready for evening gown
Queen Ann-Marie and Queen Katelyn, Congratulations on
A Winning Line-up!
With Affirmed, Bold Ruler and Citation,
Growers across the country are enjoying the
benefits of wide adaptability, high yield,
excellent uniformity and sweet flavor.
© 2012 Sakata Seed America, Inc.
Ross Chastain joins us at Redner’s in Dover
Lindsey and Emily Clowning around in Vincennes
Kelly and Emily at the
Red Skelton Festival in
Thank you Kelly
Emily educates these kids on all things wonderful about
Dan Pazder with Freson Bros and Emily show off this display
at Freson Bros
This little winner of the eating contest is excited
Emily runs the watermelon eating contest in
All the kids
The girls at the Rehoboth Beach Elementary School
Ross support team in Dover
Nicole with Fay Clack PR Firm brought her adorable little
guys to visit Emily at Longos
Stephanie and Emily at the track in Dover
Brad Brownsey and Emily at Longos in Toronto
Emily in the Red Skelton Parade in Vincennes
Oh the fun they had at the Freson Bros Watermelon Festival