Watermelon Day celebrations, watermelon festivals,
retail promotions, media interviews and consumer
outreach events have kept Queen Sarah busy promoting
watermelons from the North Carolina mountains to the
coast this summer.
Special “Watermelon Day” celebrations at the NC Department of Agriculture Farmers Markets in Charlotte,
Asheville, Greensboro and Raleigh gave Sarah an opportunity to meet many consumers. Highlights of the
events included watermelon eating and largest watermelon contests along with sharing lots of watermelon
slices. Television appearance is Charlotte, Raleigh and
Greensboro gave the NC watermelon industry and our
watermelon day promotions some great exposure.
NC Watermelon Festivals are a big part of watermelon
season in NC. The Fair Bluff Festival was lots of fun
with Mr. Joe Jones escorting Queen Sarah in the parade. The 31st annual Murfreesboro festival was a true
celebration of everything watermelon. Mr. and Mrs.
Percy Bunch hosted the queen for the event. Where
Sarah emceed the “Little Miss Watermelon” pageant
and assisted with the watermelon eating and seed spitting contests. The Winterville Watermelon Festival
gave Sarah the opportunity to meet lots of consumers
and share the watermelon message. She even got to
appear on stage with some famous music artists.
Retail promotions were a big part of Queen Sarah’s
summer events. NC Food Lion stores hosted special
promotions to benefit the Hope for the Warriors program. Sarah took part in these events promoting watermelon and raising money for a great cause. Sarah
also visited military commissaries in Jacksonville and
Goldsboro, NC. Food Lion corporate hosted Queen
Sarah and Ross Chastain for watermelon day at their
corporate office in Salisbury, NC. All the employees
enjoyed sampling watermelon and getting autographs
from Ross and Sarah.
Queen Sarah really enjoyed her opportunity to promote
the NC watermelon industry as part of the Mar-Del
Queen Tour. Thanks to the Mar-Del Watermelon Association, Caitlin and Queen Amy for a fun filled week
promoting watermelons in Maryland and Delaware.
Jackson Farming Co. hosted Queen Sarah for a farm
tour where she learned all about the production side of
growing, packing and shipping watermelons. Queen
Sarah assisted James Sharp of Fresh-Pik Produce in
promoting watermelons at a Wilson Tobs baseball
game. Sarah and the Sharp family meet lots of fan and
Slugger the team mascot.
State Queens having fun with the Froggy 99 radio hosts after
the seed spit contest.
TV appearance on WGHP morning show promoting
watermelon in the Triad area of NC
Queen Sarah sharing free watermelon slices with consumers
on the Rehoboth Beach boardwalk in Delaware during the
Mar-Del Queen Tour.
Queen Sarah on WCNC Charlotte morning show, with live
remotes from the Charlotte Farmers Market
WNCN reporter Bill Reh interviewing Queen Sarah about
the events at the State Farmers Market for the noon news in
promote watermelons at the Wilson Tobs baseball game.
Team mascot Slugger pictured here with Sarah.
Watermelon give-away contest winner at the Western NC
Farmers Market “Watermelon Day” celebration
and Queen Sarah provided watermelon slices
for all the attendees
Food Lion corporate Watermelon Day in Salisbury, NC.
Queen Sarah and Ross enjoyed meeting everyone and
Sarah assisting Food Lion customers with selecting the perfect
Piedmont Triad Farmers Market “Watermelon Day” – Sarah
sharing free slices of watermelon
Farmers Market “Watermelon Day” in Raleigh, NC
Murfreesboro Watermelon Festival - Sarah and the Little Miss
Queen Sarah celebrating all the goodness of NC watermel-
ons with the soldiers at the Camp Lejeune Commissary in
Jackson Farming Company tour with Matt Solana in
Mrs. Francis Bunch and Queen Sarah at the NC Watermelon
Festival in Murfreesboro, NC