In Search of Monday
Spring is in the air out here in the West and we are very excited for the upcoming
watermelon season! The year started out with light volume and extremely high prices out
of Mexico. Supply has become steadier and volume is anticipated to increase as they
switch growing regions. Market has remained strong with sales starting to increase as the
weather warms up.
We are anticipating the 2014 season to be a positive one, despite water issues in the
Westside of California. Domestic fruit will be available starting in May, with a steady
supply out of the desert regions, and our growers down in Mexico still going strong.
We kicked off this year with our annual Western Watermelon convention in Las Vegas,
NV. We had a very successful convention this year with a great turn out of growers,
shippers and industry members.
With summer right around the corner, we are excited to get our delicious fruit into the
hands of watermelon lovers everywhere! Hoping everyone has a successful and
prosperous watermelon season!
For more information on the Western Watermelon Association, be sure to check out our
website at: www.westernwatermelon.org and