the Spring 2015
From your National Watermelon Association, we
have much good news to share with you. This year
of 2015 will begin our focused efforts of Renewal &
Rejuvenation as we pursue advancements in numerous areas of the business that will provide support of
our chapters and build Value to our members:
We have a new brand . . .a LOGO readily identifiable and representative of our Association - - that you
selected through a member vote over the winter. The
brand of the Association (our logo) will allow us to
market the Association with members and prospects
The Vineline magazine is now available digitally (
online), with tremendous capabilities to email and post
pages from a small yet growing assortment of past
issues. Take a look at the possibilities, and enjoy our
step into the digital age with our valued magazine.
The Association’s website, www.nationalwater-melonassociation.com, has been changed to a new
domain ( www.watermelon.ag), and has a brand new,
updated look, feel, and Value to you (our members)
Simpler to access; easier to remember; and a site to
The Association is finally in the Social Media game
with vital strategies in a number of key App’s that
will allow the Association to communicate directly
with our stakeholders on a very timely basis. ‘Like’
and ‘Follow’ us on Facebook, Twitter, Instagram, and
The Y Generation Working Group has been established to create a vital conversation with the largest
generation in our country’s history, at a time when
Gen Y has the largest power in purchasing and voting, and will shortly dominate nonprofit Board seats
and volunteerism. We will discuss what they want
from the Association, and how we invite them to
We are creating a grassroots effort to help you to
‘invite’ your U.S. Representative to your place of
business, and give them a first-hand look at what you
do every day, how you do it, and what Washington
needs to do (or undo) to help (not hinder) your business opportunities.
The Association is creating a proven membership
model that will help each chapter to increase renew-
A Progressive Path
als and secure new members. Membership is the
key to our success in all that we do, and it behooves
us to support our chapters on their paths to success.
We are addressing a concern of our aging farmers
by creating a program (from Young AG) that will
offer scholarships to young farmers to attend and
participate at the national convention. Bringing
young farmers to convention is a proven method to
develop our future leaders.
This is a brief list of what your National Watermelon Association will provide to our stakeholders
(YOU) in 2015, and beyond. If we can be of service, please feel free to call upon us, and we will do
our best for you. Solving the needs of our members
is what we are here for; and it is our honor to serve.
Today there are millions of APP’s and websites and so
many social media sites that allow businesses to communicate. It can be very confusing, to say the least.
Your Association has decided to focus on just a few
important tools to communicate with our members.
Those sites and APP’s are where some of you/many
of you are almost every day.
This is your website and new domain. It is simpler
to access; easier to maneuver through; and a site
that you can visit often to get information that is
important to you and your business.
The Association is on Facebook at www.facebook.
com/nwawatermelonag, and is accepting New
Friends every day. Facebook is the most widely used
social media APP in the World. Log on; become a
Friend; Like Us; Follow Us! This is where the most
daily contacts will be for some time to come.
The Association knows how to ‘tweet’ and is on Twitter
with our own account. Log on to www.twitter.com/
watermelonag and become part of our conversation.
Tweeting is a fun way to keep people informed of happenings on a spirit of the moment. Log on; Like Us; and
The Association has an account with Instagram that
will allow us (and you) to share pictures from our own
businesses, and events. Log on to www.instagram.com/
nwawatermelonag. Imagine the beautiful pictures of
watermelon fields, the industry in action, promotional
events and families enjoying the fruits of our labor –
www.pinterest.com/watermelonag will take you to
the home of the National Watermelon Association on
Pinterest. Follow our boards and find out more about
Sarah Sladek and the XYZ University, see photos of our
members, or learn about some of the National promotions our Association is involved in. We are dedicated to
making a positive difference in your business and your