It’s been quite a ride out here in the West so far this season. Shippers have experienced
both peaks and valleys the past few months. An increase of acreage and longer season in
Nogales, combined with product coming off the vine earlier in the desert regions this
year, led to a huge influx in supply. The market was in a downward spiral to the lowest
we have seen in a while throughout most of the spring.
Despite the rocky start, the market has since turned around and supply was steady and
demand was strong for the 4th of July holiday. We are anticipating a strong finish for the
remainder of the season, with the weather being unseasonably hot and spiking sales.
The Western Watermelon Association would like to wish all of you a happy and
successful National Watermelon Month! We are continuing to work hard to get this juicy
commodity into the hands of watermelon lovers everywhere!
Sincerely,
Danielle Cultrera
Western Watermelon Association
Daniellec@vgandsons.com
For more information on the Western Watermelon Association, be sure to check out our
website at: www.westernwatermelon.org and
