It’s watermelon time in Georgia and the 2016 Queen Promotions program is
in full gear. Queen Andi has hit the ground running and has been covering a
lot of territory across our state promoting our favorite fruit.
Since early March Queen Andi has been partnering with schools all over the
state to help them promote ‘Feed My School’ week. Queen Andi has been
visiting classrooms meeting with students of all ages to talk about the nutritional and health benefits of watermelon.
April began with a visit to Charleston, SC to join the other state queens,
along with National Queen Carla, for the Annual Cooper River Bridge Run
to hand out lots of watermelon samples. The runners were very excited to
see the ‘watermelon queen team’ return for this event! During the weekend
the queens had the opportunity to be interviewed on Low Country Live, a
local TV station, where they shared with the viewers how watermelon fuels
athletes along with many other health benefits. Big shout out to Ann Bryant
for organizing this weekend event! Thank you Ann for all of your hard work!
The following weekend, Queen Andi attended the annual Queen Training Seminar and Workshop in Orlando, FL for Watermelon 101 Training.
The girls had the opportunity to spend time with media coaches, Carmine
and Vanessa Gallo of Gallo Communications who taught them how to tell
the watermelon story and how to perfect their communication skills. The
queens spent a half-day session on media training exercises and evaluation.
We would also like to thank Global Produce, Al and Lee Wroten, for their
hospitality on Sunday morning as they welcomed the queens for a field tour
and visit at their packing house. We appreciate this learning experience and
the knowledge the Wroten’s shared with our group! Thank you to NWPB for
your support and coordination of this special weekend.
Continuing into the month of May, Queen Andi represented GWA at Sutherland’s Food Show at the Atlanta State Farmers Market where she handed
out samples and shared the watermelon message with the attendees. The
remainder of May was spent with educational visits with students at schools
across the state. Thank you to Bibb County, Pearson Elementary, Thomson-McDuffie Middle School, Claxton Elementary, Cook Elementary, and North
Brooks Elementary for hosting us and allowing us to help promote watermelon and the importance of agriculture! Last but not least, Queen Andi was
invited by Publix to participate in a South GA blitz weekend promoting their
BOGO fresh cut containers in Tifton and 2 stores in Valdosta, GA. What’s
a picnic without watermelon? With the upcoming Memorial Day holiday
approaching, consumers were not going to be without this sweet treat! Queen
Andi was a huge influence in helping boost sales in the fresh cut watermelon
department. Containers were flying off the shelves in these Publix stores!
THANK YOU to Borders Melons East for sponsoring us and for securing
these promotional events! THANK YOU to Publix for the opportunity to
help boost sales in your produce departments!
The months of June and July will be very busy, as Queen Andi continues to
celebrate the summer with the sweet taste of Georgia watermelon. She will
be featured in several media spots on two local TV stations to promote the
67th Annual Cordele Watermelon Festival and Parade. Thank you to our 1st
Runner Up, Savannah Hartley, who will be representing GWA at the Cordele
Watermelon Festival Parade and seed spitting contest. Andi will also be
featured on ATL & Co.’s week day segment on July 1st to talk about her role
as a watermelon queen and to share a recipe with the viewers followed by
an in-store promotion that afternoon at Fresh Market. Toronto, Canada will
be Andi’s destination for the annual Longo’s retail promotion. Queen Andi,
Florida Queen Katy Mae and National Queen, Carla will be on hand to pass
out samples during the Longo’s watermelon-eating contests at several stores.
We are excited to be representing GWA at Moody AFB, Fort Stewart, Hunter
AFB and Kings Bay Commissaries for promotions around the 4th of July
The end of July and into the Fall Queen Andi will be attending promotional
events at the Atlanta-Fulton Public Library, Decatur/DeKalb 4-Miler Road
Race, MarDel Queen Tour, PMA in Orlando and the Marine Corps Marathon
as we continue our efforts to move more watermelon. Wow! What a busy
year our promotions tour has been already!
Would you like to schedule a date for our Georgia Watermelon Queen to visit
your location? Please call Dawn Cheplick at 706-845-8575 or dcheplick@
asginfo.net to book the queen.
We hope everyone is having a fantastic season and we look forward to see
ing you all this summer!
Dawn Cheplick, Promotions Coordinator
The 32nd annual Alabama Watermelon Association
Convention was held in February at the Beau Rivage
Resort in Biloxi, Mississippi. The convention was full
of fun, excitement, and even karaoke! This year was a
great success and a special thank you to all the sponsors:
Allen Lund Company, Billy Smith’s Watermelons, Inc.,
Clifton Seed Company, Genecco Produce, International
Paper, LTF Greenhouses, McMelon, Inc, Morgan Wood
Products, National Watermelon Association, National
Watermelon Promotion Board, Rock Tenn, Sakata Seed,
Sunny Fresh, Valdosta Plant Company, and Williams
Manis Produce Marketing. Thank you all for making
our convention not only possible, but a great success.
There are a few more people who received awards
for their hard work, generosity, and support. Mr. Terry
Jones, Southern Quality Shippers received the King
Buyer Award and Mr. Rantz Smith, Smith Farms of Bell,
Inc received the King Donor Award. Ray Gilliland of
Ray Gilliland Melons received the Lifetime Achievement Award. Mrs. Corliss Smith of Billy Smith’s Watermelons received the Jan Ware Award. Mr. Jay Jones
of Sakata Seed received the Outstanding Service Award.
Thank you all for your dedication the association, it is
One last farewell to the 2011 Alabama Watermelon
Queen, Miss Ann-Marie Urrutia. A special thank you
for all your hard work and dedication, over the past year.
You have represented the Alabama Association with
great pride and elegance! Ann-Marie has been an outstanding representative for our association. In addition,
thank you to all that helped make her year so special.
We had four outstanding young women compet-ing for the 2012 Alabama Watermelon Queen position.
Miss Meghan Patterson of Thorsby, sponsored by Sunny
Fresh, Miss Leah Knight of Berry sponsored by McMelon, Miss Amber Nolin of Enterprise, sponsored by
Billy Smith’s Watermelons, and Miss Jaime Minor of
Muscle Shoals, sponsored by Gulf Seed. Congratulations to Miss Amber Nolin on your new role as the 2012
Alabama Watermelon Queen. Miss Amber is the 20
year old daughter of Greg and Renea Nolin. She lives
in Enterprise and attends Enterprise Sate Community
Amber and I are both very excited to get this year
started. We will be attending the Florida Watermelon
Convention on March 23rd-25th in Tampa, FL. Following that Amber will attend the Queen Training hosted
by the National Watermelon Promotion Board, visit
elementary schools, attend watermelon festivals, and
complete a farm tour. Amber is eager to start her year
learning about and promoting watermelons.
Newly crowned Queen Amber with her sponsor, Mr. Billy and
Mrs. Corliss Smith.
Queen Amber with Mr. Kelley and Mrs. Jean Marinaro
An amazing group of “has beens!”
Queen Kimberly, Queen Whitney, Queen Amber, Queen Ann-
Marie, and Queen Katelyn
2nd runner up, Leah Knight, Queen Amber, and 1st runner up
Queen Ann-Marie receiving her beautiful watermelon jewelry
from the AWA board.
Contestants ready for opening number.
Contestants getting tips on the seed spit competition from Mr.
Visiting Queens, contestants, board members and special guest
after the auction at the AWA convention.
All the beautiful contestants ready for evening gown
Queen Ann-Marie and Queen Katelyn, Congratulations on
A Winning Line-up!
With Affirmed, Bold Ruler and Citation,
Growers across the country are enjoying the
benefits of wide adaptability, high yield,
excellent uniformity and sweet flavor.
© 2012 Sakata Seed America, Inc.
With media coach, Carmine Gallo at queen training.
At Global Produce for a field tour.
Cooper River Bridge Run – Runners love running for
– Boosting sales
at the Publix
Queen Andi at the Low Country Live TV studio in
With the Publix produce team….check out their
Look, lift and turn!
Serving up sweet treats at Sutherland’s Food Show.
Feed My School Program
- Partnering with schools
to stress the importance of
With other state queens learning how it’s done with
They love a queen, crown and banner but they
REALLY love watermelon!
Mock interview training and role playing with Carmine.