The Social Side to
The National Watermelon Association strives to reach
its members in every outlet available. In this technologically advanced world businesses are relying heavily on
their websites to communicate with their customers. The
National Watermelon Association is no different. We
depend on our website to get important information and
updates to our members. From our website our members
can access the “Vineline”, the weekly news brief “On
the Vine”, our online blog, and our social media pages.
All of these outlets keep our members connected to
our convention and important information that we have
readily available for them.
The Vineline, our quarterly publication is available on
our website. In addition to receiving the publication
in the mail, our members have the option to access the
magazine from our website. From the homepage members can access our most recent Vineline publication
along with our previous issues. The Vineline keeps our
members up to date with industry news that is important and pertaining to them. Every publication also has
updates and pictures from the different chapters of the
queen program. The Vineline is an informational and
fun read. With our quarterly publication being accessible from our website members can read it from in the
office to in the field!
A recent addition to our website, that we are excited to
offer, is a link to our weekly news brief “On the Vine”.
Every week we send out a news brief to our member’s
emails that shares with them articles pertaining to the
watermelon industry. If for some reason, a member
isn’t subscribed to receive our weekly news brief they
can go on the homepage of the website, click the news
brief link, and subscribe from there! In addition to being
able to subscribe to “One the vine” this link provides
access to the most recent issue and the past issue. The
page shows the most recent articles, trending articles,
and most viewed articles from the publications.
Another awesome feature that our website has is our
blog. This aspect has more of a personal touch because
we write these features ourselves. We do different
articles relating to Millennials in the produce industry,
and we also do featured articles of our members. The
articles relating to Millennials in produce are important
to our association because Millennials are the up and
coming generation. They are the ones who will be
taking over as the older generations move on. It’s
important for us to know how to engage the Millenni-
als, especially in our unique industry. The articles we
write about our members feature different members
in each article and they tell a little about their history
and involvement with the association as well as the
Social media plays a huge part in how the National
Watermelon Association communicates with its members. With so many different platforms; Facebook,
Instagram, Twitter, Pinterest, and even Snapchat
we can stay connected with our members no matter
where they are.
On Facebook we are utilizing the ability to have
special groups like our “Generation Y Working Group” and our “Public Policy Forum”. The
“Generation Y Working Group” is a place for our
members who are Millennials to come together and
discuss different issues. We also use this page as a
platform to share articles we believe are good for
them to read. The “Public Policy Forum” is a group
where we share unbiased political articles and information. With the upcoming election it is pivotal
for our members to have knowledge of the political
scene. Our “Public Policy Forum” strives to do just
that. In addition to these groups we have a public Facebook page called “Watermelon Ag”. Our
public Facebook page posts association updates,
interesting articles, and the occasional fun contest!
Instagram is a fun picture based social media app.
We use this app to post many of the same updates as
we do on our public Facebook page. We use Instagram because many of our members use and enjoy
Instagram themselves and it’s a good way to cater to
Twitter is a much more fast-paced social media
platform. Users have 160 characters to “tweet” their
messages. Like Instagram and Facebook we use this
site to send updates to our members, but on twitter
we don’t use so many words. Many businesses use
twitter along with our members, making it necessary
for the association to have a presence.
Our latest social media endeavor is the fun world of
Snapchat! The majority of Snapchat users are Millennials so we are using the app as a way to outreach to
these members in our association. Snapchat is a great
tool for us to use because we can show members what
we are doing for them with it, another portal to keep our
members as up to date as possible.
The National Watermelon Association is constantly
using these outlets to better reach and serve our many
members. It’s our hope that our members would take
advantage of these opportunities. That being said if you
haven’t been on our website or checked out our many
social media pages please do!
Pinterest is a fun social media platform where we pin
pictures and articles to share with our members. With
different boards members can look at photos from our
weekly posts to conventions and more!