Greetings from Georgia!
It’s watermelon time in Georgia and the 2017 Queen Promo-
tions program is in full gear. Queen Anna Beth has hit the ground
running and has been covering a lot of territory across our state
promoting our favorite fruit.
Since early March Queen Anna Beth has been partnering with
schools all over the state to help them promote during their agricul-ture/career day celebrations. Queen Anna Beth has been visiting
classrooms meeting with students of all ages to talk about the nutritional and health benefits of watermelon.
April began with a visit to Charleston, SC to join the other state
queens, along with National Queen Madison, for the Annual
Cooper River Bridge Run to hand out lots of watermelon samples.
The runners were very excited to see the ‘watermelon queen team’
return for this event! Thank you to Ann Bryant for organizing
this weekend event and for all of your hard work! The following
weekend, Queen Anna Beth attended the annual Queen Training
Seminar and Workshop for Watermelon 101 Training with the
National Watermelon Promotion Board. The girls had the opportunity to spend time with media coaches, Carmine and Vanessa Gallo
of Gallo Communications who taught them how to tell the watermelon story and how to perfect their communication skills. The
queens also had a half-day session with Erika Preval of Charm and
Etiquette learning the proper essentials for everyday living. Thank
you to NWPB for your support and coordination of this special
Continuing into the month of May, Queen Anna Beth represented
GWA at Sutherland’s Food Show at the Atlanta State Farmers
Market where she handed out samples and shared the watermelon
message with the attendees. Thank you to Leger and Son for inviting us to participate in the grand re-opening of the Walmart store
in Cordele. The consumers were loving it! The remainder of May
was spent with educational visits with students at schools across the
state. Thank you to Dooly County Elementary, Commerce Primary,
Smith Barnes Elementary, Thomson McDuffie Middle School,
Claxton Elementary and Warren Technical School for hosting us
and allowing us to help promote watermelon and the importance of
Proud partner with NWA for 8 years.
It’s always an honor to meet with the GA Commissioner of
Agriculture, Gary Black.
Sutherland Food Show as Queen Anna Beth prepares to share the
nutritional and health benefits of watermelon with the attendees.
Gearing up to fuel
the athletes with
Queen Anna Beth
sharing all things
AFWF17 with First Runner-Up Savannah Hartley and GWA
board member, Jordan Carter (left).
Queen Anna Beth prepping the Watermelon Muffin Crumble Parfait to serve to the staff and students at Warren Technical School.
‘Cheers to fresh produce’ was how we started the month of June. GWA sponsored with Farm Star Living at the Atlanta Food and Wine Festival teaming up with Tsamma Juice and Tito’s Vodka to serve the festival attendees a very special cocktail, the Watermelon Drop. We were proud to represent
the watermelon industry during the three-day weekend and were delighted to have one of board members, Jordan Carter, join us for this promotion!
Another highlight of the weekend was teaming up with ‘Eating with Erica’, an award-winning Atlanta-based blogger with a passion for all things dining, entertaining, and food. Check out her blog where she posted watermelon beauty shots and featured GWA! http://eatingwitherica.com/2017/06/
Thank you to Frey Farms/Tsamma Juice for your donation of the juice. The drink just would not have been the same without it!
The remainder of June and July will be very busy, as Queen Anna Beth continues to celebrate the summer with the sweet taste of Georgia watermelon. We
are very excited to join Ross Chastain and the Melon 1 team in Iowa to cheer on the GWA race car and hand out watermelon samples in the pit the end of
June. This is such a fun event and we love promoting this cool, sweet treat with the race car fans! Thank you to Kendra Kennedy for arranging two days
of farm visits across South Georgia for Queen Anna Beth to meet with our growers and learn first-hand about the process of growing, harvesting and packing. Anna Beth will be featured in several media spots on two local TV stations to promote the Annual Cordele Watermelon Festival and Parade. Thank
you to our 2nd Runner Up, Leila Collins, who will be representing GWA at the Cordele Watermelon Festival Parade and seed spitting contest. Anna Beth
will also be featured on ATL & Co.’s week day segment on July 3rd to talk about her role as a watermelon queen and to share a recipe with the viewers.
We are so excited for this air time on the day before one of summer’s biggest celebrations, July 4th! Toronto, Canada will be Anna Beth’s destination for
the annual Longo’s retail promotion. Queen Anna Beth, Florida Queen Savannah and National Queen, Madison will be on hand to pass out samples during the Longo’s watermelon-eating contests at several stores. We are excited to be representing GWA at Robins AFB and Kings Bay Commissaries during
‘Your Healthy Lifestyle Festivals.
So many more great promotional events to look forward to as we continue our efforts to move more watermelon. Stay tuned for more of the buzz later
on in the year. Would you like to schedule a date for our Georgia Watermelon Queen to visit your location? Please call Dawn Cheplick at 706-845-
8575 or firstname.lastname@example.org to book the queen.
We hope everyone is having a fantastic season. Happy summer yall!
Dawn Cheplick, Promotions Coordinator • 706-845-8575 • email@example.com