Shortly following Madison Laney’s crowning in Lake Tahoe she hit the road and air
promoting our delicious product and hasn’t slowed down since. What an exciting and
successful year it’s been!
Again in an attempt to cover as many promotions per printing as possible I will let the
pictures and captions report on her awesome promotional tour! Thank you Madison for
doing a great job representing the industry! We especially want to thank the following
sponsors for the events covered!
• The Illiana Watermelon Association for sponsoring just me to their convention,
Madison had prior commitment
• The Allen Lund Company, St Patrick’s Day Parade, Savannah Georgia
• Sun Up Produce, Freddie Ellis, North Carolina Convention
• Melon 1 and South Carolina Watermelon Association, Cooper River Bridge Run
• NWA; Queen training in Atlanta;
• NWPB, Viva Fresh Show, Austin, Texas;
• NWPB Stop & Shop Promotion, Cape Cod, Massachusetts
• NWPB, CPMA in Toronto, Canada
• Diamond 99, Dan and Carrie Thomas, Bell Elementary Career Day, Bell, Florida
NWPB, International Biscuit Festival, Knoxville, Tennessee
NWPB, Balducci’s Food Lover’s Market, Rye Brook, New York
• Maxwell AFB Commissary, NWPB Grant Funds, Montgomery, Alabama
More to Share Next Printing
Best of the Season to Everyone!
Eleanor Bullock, NWA Promotion Coordinator • 229.322.9933 • firstname.lastname@example.org
Nora and Bill with Madison ,during the parade Nora walked
ahead and Bill walked with Madison. Thank you Allen Lund
Company, it was a perfect day! So many people!
What a fantastic team at Allen Lund Company, thank you!
Madison checks out their Big Al truck, before the parade
Dinner with our St Patrick Day Parade Sponsors, and friends,
members of the Allen Lund Company team in
Congratulations Miss Kaitlyn Ellermann, 2017 Illiana
Watermelon Queen, thanks IWA for sponsoring
me to your convention!
The nine former IWA queens attending do the ceremonial
crowning photo, Congratulations Katie Ellermann!
IWA honors Ms Anita Field for her many years of service to
IWA, Anita was their first President and helped establish this
association. Anita is also a past NWA President.
Look who we found in North Carolina, former National Queen
Susan Edens Harrison and beautiful daughter Eden
Proud partner with NWA for 8 years.
It was a very well planned event by this lady, SC Coordinator,
Ann Bryant! Thank you Ann
A very early start
preparing for the
Cooper River Bridge
Run in Charleston,
they all worked very
hard. They success-
fully passed out
around 40,000 cups
of cut melon!
Watermelon has them jumping for joy on Folly Beach near
All these Watermelon Queens welcomed the new
North Carolina Queen, Emma Cannon
Dinner with Freddie and Angela, at the convention
Madison enjoyed the convention
and Sun Up
us to the NC
Madison worked hard..thanks to Melon1 and the S C Water-
melon Association for having us!
Madison gives selection tips to their shoppers
A Warm Welcome to Balducci’s
to love our
Paul Hamilton of Balducci’s in Rye Brook,
Ne w York
Festival Madison wanted a picture with these servicemen at
Times Square on Memorial Day weekend
A enjoyable tour of Central Park in New York