The Association has created a Y Generation Working
Group that largely represents the youngest generation of the National Watermelon Association. The
Y Gen Group will be the platform for the under 35
years of age generation to contribute to the future of
the Association. As we look ahead, we recognize the
necessity to involve every generation in leadership
and the future direction of your Association to create
and add value.
We have purposely asked a group of leaders from
Generation X and the Baby Boomer generations to
join the working group also. They are current leaders
in the Association, and vital to hearing what Generation Y has to say; what they think; understanding the
significant differences in the generations; reviewing
data that shows the changes upon us; designing the
‘Value Proposition’ of the Association; and discovering what it will take to encourage them to support
this Association as their own.
The near-future National Watermelon Association
will not be the same as your Daddy or Granddad
supported. We know that, which is why the Y Gen
Group is so important to us.
The Y Gen Group’s challenges will be to:
• Share their thoughts and opinions
• Listen to the perspective of others with an
• Learn together
• Create a game plan regarding the future of the
National Watermelon Association.
This is a very exciting time for the National Watermelon Association. We intend to lead by listening
and learning as we embrace the most significant
generational shift in our world’s history. Be
excited, and delighted. The results will be
enormous for the future
success of your
The Future is Here
- Let’s Embrace It!
At your national convention, our keynote speaker
will be the global expert on Generations X-Y and
Z, and how organizations/businesses must listen,
learn, and adjust to the single largest generational
shift in our world’s history.
Sarah is a published author on the younger generations and their significant impact on the nonprofit
sectors and Boards. She will provide guidance to
our newly formed Y Generation Working Group to
challenge them to research our membership, and
create a game plan for the future of this storied
Association. Ms. Sladek’s leadership will allow
us to meet those challenges head-on, and create a renewed ‘value proposition’ that we can all
embrace, and share, and nurture.
To adapt as we go along is no longer the acceptable method. Generation Y, called the Millenials
by some, is the most influential generation (80
million) that the world has ever witnessed. Their
expectations are far different from their elders,
and it is prudent and necessary for the Association
to learn from them, and listen to what they want
their Association to be in the future.
We look forward to this project, seeking solutions
to their challenges, embracing their ideas, and
nurturing not only stability for the Association,
but also creating New Success!
By 2015, the
majority of the
workforce will be
in their 20s.
By 2015 there will
be 5 generations
in the U.S.
On average, 10,000
retire every day.
By 2020, 46% of
all U.S. workers
are predicted to
be Gen Y.
By 2020, Gen X
and Gen Y will
make up 65% of
By 2015, Generation
Y will have the
largest voting block
of any generation
in the country.