The Vineline has been
digitalized! What does
Now the latest
produce legislation, promotion
will be available at the click
of your cursor.
it easy to read
and share individual articles,
specific photographs, and
chapter news by
on the information you want.
version of the
Vineline has a
enables you to
go directly to the
page or article
you are interested in reading.
The format will
allow you to
read one page at
a time or open to
a 2-page spread. Links will take you directly to chapter
websites, additional research, and more promotional photographs of our Queens and their activities. This version has
its own online address, vineline-digital.com, but will also
be accessible from the Association’s new website (www.
We are in the process of uploading back issues digitally as
well. By the end of the year we will have the last two years
of Vineline digitalized. These archived issues will give a
historical perspective of what the National Watermelon
Association has done in the past. The search option will
make it possible to find articles on specific legislation and
research from past and current issues simply by typing in an
identifying word or phrase.
Our advertisers will also see a benefit from the digital Vineline. They will expand their reach as the Vineline broadens
its online horizons. Advertisements can he highlighted,
added to emails, printed, etc. Additional advertising space
will be available as well. As you can see, the applications
We welcome you to read and enjoy the NEW and improved
has a New Logo
How do you identify with a business or association?
What represents the National Watermelon Association to
you? Being able to brand the Association is key to our
future. In an effort to brand the National Watermelon
Association, so that those who are not yet a part of our
membership can quickly identify us, we are working on
a new logo design. A logo best embodies the identity of
a company or association.
Over the summer we held a global contest and received
designs from over forty artists around the world. The
Executive Committee narrowed down the options by
The NWA is positioning
itself in Social Media
As we open the door to the new offices of the National
Watermelon Association in Lakeland, we are also opening new doors of communication with you. Our website
and the Vineline magazine have been the official
vehicles for our communication in the past, but we soon
hope to engage you in conversation on several other
social media sites. Whether you are on your computer
in the office, your tablet as you travel, or your telephone
on the move, you can now keep in touch with your
Facebook, Twitter, Google+, Pinterest, and Instagram
are now hosts to the National Watermelon Association –
search with our new domain address ‘WatermelonAg’.
Our presence on Facebook and Google+ will provide
you with an opportunity to post comments and respond
to member comments. We will post upcoming event
information and include direct links that make registering easier than ever before. Once you ‘LIKE’ our page,
you will receive notifications when there is activity on
Twitter updates will alert you to breaking news. If there
are new legislation or research developments that can
affect the watermelon industry, we will let you know
with up-to-date information. Twitter will also be a valuable tool as we facilitate our activities at the National
Convention at LaQuinta in February. With the Twitter
application on your telephone, you will be able to look
up where and when programs are taking place and be
made aware of changes to the schedule instantly.
Pinterest and Instagram are sites designed specifically
for photograph sharing. Our Promotion Coordinators
will have access to these sites. Chapters will have the
ability to upload their pictures to Pinterest boards identified by region. Become a ‘follower’ of Watermelon
Ag on Pinterest and see what our Queens are doing to
promote the watermelon industry.
Instagram posts photographs quickly on smart phones
and tablets. At the National Convention in February, our
professional photographer will be uploading his pictures
New Website Domain
for the NWA
As of February 1st, 2015, the National Watermelon
Association will have a new website domain and a
new look. The new site will have a clean, attractive,
appearance and will include more interactive links to
connect our members to the information that matters
to them most. Our new address on the internet will
be www.watermelon.ag .
The old website domain, www.nationalwatermel-onassociation, will transition over to the new site
throughout the first two weeks of February and then
will no longer be a live site for our association. Our
new domain name will carry itself over into all of
our social media sites and make it easier to find us
on the internet. For example, you will be able to find
selecting their three favorite designs. Then we sent
them out to you, our members, for the final decision.
The winning design will distinguish us and help us
launch a branding campaign throughout the industry.
You received an email survey, you received a postcard
in the mail, you responded and the National Water-
melon Association has a new logo design. We will use
this design as a recognizable brand in all of our social
media and on our website.
Which design won? We will unveil the winning NWA
logo at the National Convention in February at the La
Quinta Resort & Spa. Come join us for the unveiling!
the National Watermelon Association on Twitter by
Our new website will have active links to our Facebook, Twitter, Google+, Pinterest, and Instagram
sites by clicking on their respective icons. We will
also have a live link to the latest digitalized copy of
the Vineline available from the new website. All the
new capabilities of the digitalized Vineline can be
utilized from our website.
The familiar features of our website will remain
intact. Food safety, research, public affairs, promotions, committees and membership information will
continue to have a presence on the website. Contact
information and email communication will also be
accessible from Watermelon.Ag.
In addition, we have added a blog from the website
that will enable us to communicate with you more
regularly, keeping you abreast of everything that affects you, our members, and our industry.
We know that all of these new developments can
be overwhelming and a bit intimidating, but all you
will need to remember is our simple address www.
onto our account daily. You will be able to see and share
pictures taken on the jeep tours at the San Andreas Fault,
shopping in Palm Springs, or simply enjoying the luxurious amenities at the La Quinta Resort & Spa.
As you can see, we are busy opening many new doors.
So, take a deep breath and welcome in the breeze that the
New Year has in store for all of us at the National Watermelon Association.