What a fantastic promotion-filled year it has been. Our National Queen Brandi Harrison has enjoyed every minute!
We at NWA are making plans for the upcoming convention; hope to see you all at the beautiful La Quinta Resort near
Palm Springs, California. We have so many amazing summer
and fall promotions to share. Our tour picks up in with the
Mar-Del Watermelon Association’s annual National Queen
Tour. We so enjoyed Caitlin and Queen Shelby! The promotions were a huge success thanks Caitlin for all your efforts
Carytown Watermelon Festival followed and we thank the
following sponsors for making it possible: Jackson Farming, Sun
Fresh Farms, Nature’s Choice, Land Watermelon Sales, Leger &
Sons. Thank you each and everyone for your support!
We would like to thank Ms. Allyson Brake for filling in for
Brandi for two excellent promotions sponsored by NWPB.
While Brandi was in Tokyo for the July 4th party at Ambassador
Caroline Kennedy’s, Allyson was attending the US Ambassador
to Canada’s celebration in Ottawa. Allyson was welcomed by
Ambassador Bruce Heyman and his wife Vikki to the event.
Allyson later filled in the Edmonton Alberta Canada for a
Freson Brothers great in-store promotions. She was accompanied
by NWPB’s own Juliemar Rosado. Thanks to you both!
We were soon off to our Nation’s capital for the annual United
Fresh Public Policy conference for very informative and enjoyable sessions, the Fresh Festival on Capital Hill and our annual
congressional visits on the hill. Thanks NWA!
We left DC headed for Rhode Island. We were sponsored
to the “NEPC by the Sea” show in Newport, Rhode Island by
Arnold and Chandler Mack, (NWA’s 2nd Vice President) and
Mack Farms. We attended a wonderful New England Clam Bake,
as well as enjoyed a sailboat tour of beautiful Newport. This
event was followed by in-store promotions in area Market Basket
stores. Chandler was our escort, sponsor and in charge of the
schedule. What a treat! Thank you Arnold and Chandler for these
awesome watermelon promotions!
Our next stop was Anaheim, California for the annual Produce Marketing Associations Convention. PMA, an international
produce show, brings in all the key people in the produce industry. This year’s show had record breaking attendance! Thanks
again to NWPB for sponsoring us to PMA. It was awesome!
We were soon headed back to Washington DC for the fantastic Marine Corp Marathon, and other related activities. This
event is a joint effort of the NWA and the NWPB, and we were
sponsored by NWA. Watermelon is a perfect fit for a marathon
as it supplies a real need for the athletes. The Fitness Expo, the
Healthy Kids Fun Run at the Pentagon on Saturday, and the
marathon were all a complete success! We had our own NWA
President, Don Hiller, with us on Sunday for the race. All of
Don’s hard work was certainly appreciated by the team. We had
six NWPB staffers and twenty-one NWA people on hand and
it took all of us to get the job done! It was really hard work,
but very rewarding! Our girls gave it 100%! Special thanks to
Stephanie Barlow for all the planning, dedication and coordination of this beneficial promotion!
Queen Brandi was then headed back west to Arizona for some
varying promotions surrounding the Fresh Produce of the Americas in Nogales, Arizona. Special thanks to Val Zaferis for the coordinating many of our activities for the weekend. This included
the Safeway promotion and sponsor luncheon, and visits. Thanks
to Susan Harrison for taking her day off from teaching only to
return to her school for Brandi to read, entertain and educate all
the Kindergarten classes on watermelon at her award winning
school. We were sponsored to this area by the following companies: Thanks to North County Fruit Sales, Harrison Fresh, Cactus
Melon, Big Chuy, Growers Alliance, and Giumarra Nogales, and
Until Next Printing,
See you in La Quinta, California at the La Quinta Resort & Spa!
NWA Promotion Coordinator
Greetings from the Alabama Association!
The 32nd annual Alabama Watermelon Association
Convention was held in February at the Beau Rivage
Resort in Biloxi, Mississippi. The convention was full
of fun, excitement, and even karaoke! This year was a
great success and a special thank you to all the sponsors:
Allen Lund Company, Billy Smith’s Watermelons, Inc.,
Clifton Seed Company, Genecco Produce, International
Paper, LTF Greenhouses, McMelon, Inc, Morgan Wood
Products, National Watermelon Association, National
Watermelon Promotion Board, RockTenn, Sakata Seed,
Sunny Fresh, Valdosta Plant Company, and Williams
Manis Produce Marketing. Thank you all for making
our convention not only possible, but a great success.
There are a few more people who received awards
for their hard work, generosity, and support. Mr. Terry
Jones, Southern Quality Shippers received the King
Buyer Award and Mr. Rantz Smith, Smith Farms of Bell,
Inc received the King Donor Award. Ray Gilliland of
Ray Gilliland Melons received the Lifetime Achievement Award. Mrs. Corliss Smith of Billy Smith’s Watermelons received the Jan Ware Award. Mr. Jay Jones
of Sakata Seed received the Outstanding Service Award.
Thank you all for your dedication the association, it is
One last farewell to the 2011 Alabama Watermelon
Queen, Miss Ann-Marie Urrutia. A special thank you
for all your hard work and dedication, over the past year.
You have represented the Alabama Association with
great pride and elegance! Ann-Marie has been an outstanding representative for our association. In addition,
thank you to all that helped make her year so special.
We had four outstanding young women compet-
ing for the 2012 Alabama Watermelon Queen position.
Miss Meghan Patterson of Thorsby, sponsored by Sunny
Fresh, Miss Leah Knight of Berry sponsored by McMelon, Miss Amber Nolin of Enterprise, sponsored by
Billy Smith’s Watermelons, and Miss Jaime Minor of
Muscle Shoals, sponsored by Gulf Seed. Congratulations to Miss Amber Nolin on your new role as the 2012
Alabama Watermelon Queen. Miss Amber is the 20
year old daughter of Greg and Renea Nolin. She lives
in Enterprise and attends Enterprise Sate Community
Amber and I are both very excited to get this year
started. We will be attending the Florida Watermelon
Convention on March 23rd-25th in Tampa, FL. Following that Amber will attend the Queen Training hosted
by the National Watermelon Promotion Board, visit
elementary schools, attend watermelon festivals, and
complete a farm tour. Amber is eager to start her year
learning about and promoting watermelons.
Newly crowned Queen Amber with her sponsor, Mr. Billy and
Mrs. Corliss Smith.
Queen Amber with Mr. Kelley and Mrs. Jean Marinaro
An amazing group of “has beens!”
Queen Kimberly, Queen Whitney, Queen Amber, Queen Ann-
Marie, and Queen Katelyn
2nd runner up, Leah Knight, Queen Amber, and 1st runner up
Queen Ann-Marie receiving her beautiful watermelon jewelry
from the AWA board.
Contestants ready for opening number.
Contestants getting tips on the seed spit competition from Mr.
Visiting Queens, contestants, board members and special guest
after the auction at the AWA convention.
All the beautiful contestants ready for evening gown
Queen Ann-Marie and Queen Katelyn, Congratulations on
With Affirmed, Bold Ruler and Citation,
Growers across the country are enjoying the
benefits of wide adaptability, high yield,
excellent uniformity and sweet flavor.
© 2012 Sakata Seed America, Inc.
The girls with Deputy Secretary of Ag, Mary Ellen Setting in
Annapolis for Crab Feast
Allyson Brake 1st Runner-up and Juliemar at the Freson
Bros Watermelon promotion in the Edmonton area in Alberta
Canada, Thank You!
Kroger’s Ed Southern at the Kroger booth at the
Festival in Richmond
Our Watermelon Royalty at the Laurel Auction Market
Executive Director for NWA, Bob Morrissey and NWA
President Don Hiller with the girls at the Fresh Festival on
With Sponsor Chandler
Mack at the
Mack Farms Booth
United Fresh a huge
success, thank you
New England Produce Council by the Sea!
Sponsor and NWA 2nd Vice President, Chandler Mack in
beautiful Newport, Rhode Island for the
New England Produce show
Brandi for Mar-Del Watermelon promotion in Rehoboth Beach
Delaware on the Boardwalk
July 4th party in
Brandi and Josh Rowe at the Carytown Festival
This little Market Basket shopper loves our
Queen Brandi and his watermelon!
Whole Foods promotion in Annapolis, MD,
Thank You Mar-Del and Caitlin
This little one loves Allyson!